Volato
The complete digital package for a publicly-traded private aviation company.
Client
Volato
Deliverables
3D Design
App Design
CRO
3D Design
Content Writing
Data & Analytics
Email Marketing
SEO / SEM
Social Media Management
UI / UX
Video Production
Web Development
The work
The meteoric rise of a $100MM brand
Volato is a private jet chartering company with a truly impressive trajectory. In a very short time, they went from a challenger brand to doing over $100 million in their first full year of operation.
Our team was asked to work with Red Antler’s concepts, one of the pre-eminent branding agencies in the world. We were thrilled to be tasked with bringing Red Antler’s vision to life, while being given the chance to brand and design new Volato products ourselves.
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Organic traffic in 6 months
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Conversions in 6 months
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Cost per conversion
Our approach
Our first task was to build out an existing style guide in a new instance of WordPress, creating an ecosystem that the marketing team could easily add (blog) content to. We wanted to interpret the branding guidelines given to us, being faithful to the original vision while building out several new pages and tools.
We completely re-imagined their booking engine, one of the core parts of the consumer-facing business. In addition, we built the branding for the Volato App, creating the app flow and concept to create a premium, luxurious experience. In late 2023, we took on the majority of the company’s total digital initiatives.
Steve D.
CTO
I have been working with the team at Aloa for over a year now and am constantly impressed with their dedication, expertise, and results-driven approach.
Not just another jet charter
We know there are many charter companies, so we wanted to highlight the benefits that only Volato offers in the market, differing visually from the others with a unique style that shows the comfort, luxury, security and privacy that characterizes Volato. In under a year, we were able to help Volato IPO!
SEO/SEM
From the moment we began our engagement, we were able to drive organic traffic consistently upwards, with over 3x the monthly traffic achieved in the first 6 months. Managing ads, we also reduced CPC and increased conversions. One of the advantages of being vertically integrated is that we can make all the necessary changes for our clients to get the most from their UI/UX/design and performance metrics. Custom landing pages to support a custom campaign? We can do it all and get results.
Social Media
We’ve been able to grow the branded social channels significantly, thanks to bespoke video and animated luxury content. We experimented with content types, and homed in on what performed well, while upgrading quality of posts and ambitiousness of posts.
In the end, we settled on a data-driven approach that reflects the values of the company.
